Privacy policy

Privacy Policy

Last Updated: 27 August 2026

This Privacy Policy (“Privacy Policy”) explains how GR Traditionals, a proprietorship business operating from Shop No. 1, S-11, A-Block, Shalimar Garden Ext-2, Sahibabad, Lakshay Home, 201005, Ghaziabad, Uttar Pradesh, India (“GR Traditionals”, “we”, “us”, “our”), collects, uses, stores, discloses and otherwise processes information relating to visitors and customers of our website and services.

This Privacy Policy applies to information collected through our website, online store, customer communications, orders, marketing communications and related services.

By using our Website or voluntarily providing information to us, you acknowledge this Privacy Policy and the processing described in it, subject to applicable law and any consent requirements that apply to the particular processing activity.

1. BUSINESS INFORMATION

Business Name: GR Traditionals
Business Structure: Proprietorship
Business Address: Shop No. 1, S-11, A-Block, Shalimar Garden Ext-2, Sahibabad, Lakshay Home, 201005, Ghaziabad, Uttar Pradesh, India
GSTIN: 09ALUPR3283R1ZR
PAN: ALUPR3283R
Email: info@grtraditionals.com
Phone/WhatsApp: 9310630050
Grievance Officer: Sudhanshu Rajvanshi
Grievance Email: info@grtraditionals.com
Customer Support Hours: 12:00 PM to 9:00 PM

2. INFORMATION WE MAY COLLECT

Depending on how you interact with GR Traditionals, we may collect information including:

2.1 Identity and contact information

This may include:

  • name;

  • mobile number;

  • email address;

  • communication details; and

  • information contained in communications you send to us.

2.2 Billing and delivery information

When you place an order, we may collect:

  • billing address;

  • shipping address;

  • PIN code;

  • state;

  • city;

  • delivery instructions;

  • order details; and

  • information necessary to fulfil and deliver your purchase.

2.3 Account information

Where you create or use an account, we may process:

  • account/login information;

  • email address;

  • mobile number;

  • account preferences;

  • order history; and

  • information associated with your account.

2.4 Transaction and payment information

We may receive information relating to:

  • orders;

  • transaction amounts;

  • payment status;

  • payment method;

  • payment transaction identifiers;

  • payment gateway responses;

  • refunds or reversals; and

  • other information required to process or reconcile transactions.

Payments may be processed through third-party payment service providers, including Razorpay.

GR Traditionals does not intend to collect or store complete payment-card credentials where such information is processed directly by the applicable payment service provider.

Customers should review the applicable payment provider's terms and privacy practices where appropriate.

2.5 Date of birth and gender

Where requested and voluntarily provided, we may process:

  • date of birth; and

  • gender.

Such information may be used for purposes such as:

  • account management;

  • customer profiling;

  • personalisation;

  • demographic analysis;

  • marketing;

  • promotions;

  • customer segmentation; and

  • improving products and services,

subject to applicable law and consent requirements.

We do not require customers to provide information that is not reasonably necessary for the particular service unless the relevant functionality expressly requires it.

3. INFORMATION COLLECTED AUTOMATICALLY

When you access or use our Website, certain information may be collected automatically through technologies used by Shopify and other service providers.

This may include:

  • IP address;

  • browser type;

  • device type;

  • operating system;

  • approximate geographic information derived from technical information;

  • referring website;

  • pages viewed;

  • products viewed;

  • browsing activity;

  • session information;

  • date and time of access;

  • interactions with Website features;

  • technical logs;

  • device identifiers or similar technical information; and

  • information relating to Website performance and security.

Such information may be collected through cookies, pixels, tags, scripts, logs and similar technologies.

4. HOW WE USE PERSONAL INFORMATION

We may process personal information for purposes including:

4.1 Order processing

To:

  • receive and process orders;

  • confirm orders;

  • process payments;

  • communicate order status;

  • prepare products;

  • arrange shipment;

  • deliver orders;

  • provide order-related support;

  • handle cancellations where applicable;

  • investigate payment issues; and

  • administer refunds or other approved resolutions.

4.2 Customer support

To:

  • respond to enquiries;

  • resolve complaints;

  • investigate product or delivery issues;

  • communicate regarding orders;

  • verify customer information;

  • prevent fraudulent claims; and

  • maintain records of customer communications.

4.3 Website operation

To:

  • operate the Website;

  • provide requested functionality;

  • maintain customer accounts;

  • remember preferences;

  • improve Website functionality;

  • troubleshoot technical problems;

  • monitor performance; and

  • maintain Website security.

4.4 Security and fraud prevention

We may process information to:

  • detect suspicious activity;

  • investigate fraudulent transactions;

  • prevent abuse;

  • protect our Website;

  • protect customers;

  • verify transactions;

  • investigate chargebacks;

  • investigate potentially fraudulent return/refund claims; and

  • comply with security requirements.

4.5 Analytics and improvement

We may use analytics tools, including Google Analytics, to understand:

  • Website traffic;

  • product interest;

  • visitor behaviour;

  • technical performance;

  • marketing effectiveness;

  • conversion activity; and

  • general usage trends.

Analytics information may be aggregated or otherwise analysed to improve our Website, products, services and marketing.

4.6 Advertising and remarketing

Subject to applicable consent requirements and platform settings, we may use advertising and tracking technologies associated with:

  • Google Ads;

  • Meta/Facebook;

  • Instagram;

  • Meta Pixel;

  • remarketing technologies; and

  • similar advertising services.

These technologies may help us:

  • measure advertising performance;

  • understand campaign effectiveness;

  • show relevant advertisements;

  • create advertising audiences;

  • conduct remarketing;

  • measure conversions; and

  • improve marketing campaigns.

4.7 Marketing communications

Where permitted by applicable law and where required, based on your consent or another lawful basis, we may send:

  • promotional emails;

  • SMS;

  • WhatsApp messages;

  • promotional notifications;

  • product announcements;

  • offers;

  • discounts;

  • abandoned-cart communications;

  • marketing communications; and

  • other commercial communications.

You may opt out of promotional communications using the unsubscribe mechanism provided in the relevant communication or by contacting us.

Opting out of marketing communications will not necessarily stop essential transactional communications concerning an order or service you have requested.

5. ABANDONED CART COMMUNICATIONS

If you initiate an order or add products to a cart but do not complete the purchase, we may use information associated with the session or account to send reminders or abandoned-cart communications where permitted by applicable law.

Such communications may include:

  • reminders;

  • product information;

  • links to the cart;

  • promotional information; or

  • other relevant communications.

You may opt out of promotional communications.

6. COOKIES AND SIMILAR TECHNOLOGIES

Our Website may use cookies and similar technologies.

Cookies are small files or identifiers that may be stored on your device when you visit a website.

Cookies may be used for purposes including:

  • essential Website functionality;

  • shopping-cart functionality;

  • account functionality;

  • authentication;

  • security;

  • remembering preferences;

  • analytics;

  • performance measurement;

  • advertising;

  • remarketing;

  • conversion tracking; and

  • improving the Website.

Because GR Traditionals uses Shopify and various third-party services, the actual cookies and technologies deployed may change as Website functionality and third-party integrations change.

7. TYPES OF COOKIES

Cookies and similar technologies may generally be divided into the following categories:

7.1 Essential cookies

These may be necessary for:

  • shopping;

  • checkout;

  • account functions;

  • security;

  • session management; and

  • core Website operation.

Disabling certain essential technologies may prevent some Website functions from operating correctly.

7.2 Analytics cookies

These may help us understand Website usage and performance.

7.3 Advertising and remarketing technologies

These may help us measure advertising and provide or measure relevant advertising.

7.4 Preference technologies

These may remember settings or preferences.

Where applicable, cookie consent or preference mechanisms may allow users to control non-essential technologies.

8. THIRD-PARTY SERVICE PROVIDERS

GR Traditionals may use third-party service providers to operate its business.

These may include:

  • Shopify — Website/e-commerce infrastructure;

  • Razorpay — payment processing;

  • Shiprocket — logistics/shipping services;

  • Google Analytics — analytics;

  • Google Ads — advertising and measurement;

  • Meta/Facebook — advertising and analytics;

  • Instagram — social-media and advertising-related functionality;

  • WhatsApp Business — customer communication and marketing where permitted;

  • Mailchimp — email marketing and communications;

  • Cloudflare — security, performance and technical infrastructure.

The precise services, technologies and processing arrangements may change from time to time.

Third-party providers may process information according to their own terms, policies and contractual arrangements with GR Traditionals.

9. INFORMATION SHARING

We do not sell personal information merely as a standalone commercial product.

However, we may disclose or provide access to personal information to third parties where reasonably necessary for legitimate business purposes, including:

  • payment processors;

  • shipping and logistics providers;

  • Website and hosting providers;

  • technology providers;

  • analytics providers;

  • advertising platforms;

  • marketing providers;

  • communication providers;

  • security providers;

  • professional advisers;

  • legal advisers;

  • accountants;

  • government authorities;

  • regulators;

  • courts;

  • law-enforcement authorities; and

  • other persons where disclosure is required or permitted by applicable law.

10. SHIPPING AND LOGISTICS PROVIDERS

To deliver orders, we may provide relevant information to shipping and logistics providers, including:

  • customer name;

  • mobile number;

  • delivery address;

  • PIN code;

  • order details;

  • shipment information; and

  • other information reasonably necessary for delivery.

Such information may be provided to logistics partners such as Shiprocket and the applicable courier/service provider.

11. PAYMENT PROCESSORS

Payment information may be processed by payment service providers such as Razorpay.

We may receive transaction-related information necessary to:

  • confirm payment;

  • reconcile transactions;

  • identify failed payments;

  • process approved refunds;

  • investigate payment disputes; and

  • prevent fraud.

Payment service providers may independently process information according to their applicable terms and privacy policies.

12. ADVERTISING AND ANALYTICS PROVIDERS

We may share or permit collection of certain technical or usage information through advertising and analytics technologies operated by third parties.

These may include Google and Meta technologies.

Depending on the applicable technology and settings, such providers may process information such as:

  • browser information;

  • device information;

  • IP address;

  • website interactions;

  • pages viewed;

  • products viewed;

  • conversion information;

  • advertising identifiers; and

  • similar technical or behavioural information.

Such processing is subject to applicable law and relevant platform policies.

13. LEGAL AND REGULATORY DISCLOSURES

We may disclose information where reasonably necessary to:

  • comply with applicable law;

  • comply with legal process;

  • respond to lawful government requests;

  • comply with court orders;

  • enforce our terms and policies;

  • investigate fraud;

  • protect our rights;

  • protect customers;

  • protect the security of our Website;

  • prevent unlawful activity; or

  • establish, exercise or defend legal claims.

14. BUSINESS TRANSFERS

If GR Traditionals undergoes a business transaction such as:

  • sale;

  • merger;

  • restructuring;

  • acquisition;

  • transfer of assets;

  • change in business structure; or

  • other similar transaction,

personal information may be transferred as reasonably necessary in connection with such transaction, subject to applicable law.

15. DATA RETENTION

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected and processed, including:

  • fulfilling orders;

  • maintaining transaction records;

  • providing customer support;

  • accounting;

  • taxation;

  • legal compliance;

  • fraud prevention;

  • dispute resolution;

  • security;

  • enforcing agreements; and

  • other legitimate business purposes.

Certain records may need to be retained for longer periods because of:

  • tax requirements;

  • accounting requirements;

  • legal obligations;

  • dispute resolution;

  • regulatory requirements;

  • fraud prevention; or

  • other legitimate purposes.

When information is no longer required, we may delete, anonymise or otherwise dispose of it in accordance with applicable law and our operational requirements.

16. DATA SECURITY

GR Traditionals takes reasonable measures intended to protect personal information against:

  • unauthorised access;

  • unauthorised disclosure;

  • misuse;

  • alteration;

  • loss; and

  • destruction.

Security measures may include appropriate administrative, technical and organisational safeguards, depending on the nature and sensitivity of the information and the systems involved.

However, no method of electronic transmission, storage or processing can be guaranteed to be completely secure.

Accordingly, while we take reasonable precautions, we cannot guarantee absolute security of information.

17. CUSTOMER RESPONSIBILITY

Customers are responsible for maintaining the confidentiality of:

  • account credentials;

  • passwords;

  • authentication information; and

  • other information used to access their accounts.

Customers should not disclose passwords or authentication information to third parties.

If you believe that your account or information has been compromised, please contact us promptly.

18. DATA MINIMISATION

GR Traditionals seeks to collect and process information that is reasonably relevant to the purposes for which it is used.

Customers should avoid voluntarily providing sensitive or unnecessary personal information through:

  • emails;

  • WhatsApp;

  • customer-support messages;

  • order notes;

  • social-media messages; or

  • other communications

unless such information is reasonably required to address the customer's request.

19. CONSENT AND LAWFUL PROCESSING

Depending on the processing activity and applicable law, personal information may be processed:

  • with the customer's consent;

  • for fulfilment of a transaction or service requested by the customer;

  • for legitimate or lawful business purposes where permitted;

  • to comply with legal obligations;

  • to protect rights and interests;

  • for security and fraud prevention; or

  • on another lawful basis available under applicable law.

Where consent is required, GR Traditionals will seek consent in the manner required by applicable law.

Consent, where relied upon as the legal basis for processing, may be withdrawn in accordance with applicable law.

Withdrawal of consent may not affect processing that:

  • occurred before withdrawal;

  • is required for an ongoing transaction;

  • is required by law;

  • is necessary for security or fraud prevention; or

  • is otherwise permitted on another lawful basis.

20. MARKETING CONSENT

Where required, promotional communications will be sent based on applicable consent or another legally permitted basis.

You may withdraw marketing consent by:

  • using an unsubscribe mechanism;

  • replying through an available opt-out mechanism;

  • contacting us at info@grtraditionals.com; or

  • contacting us at 9310630050.

Withdrawal of marketing consent does not necessarily stop essential communications relating to existing orders, transactions, security or legal matters.

21. YOUR PRIVACY RIGHTS

Subject to applicable law, individuals may have rights concerning their personal information, including rights relating to:

  • access to information;

  • correction of inaccurate information;

  • updating information;

  • withdrawal of consent where consent is the applicable basis;

  • deletion/erasure where applicable;

  • grievance redressal; and

  • other rights provided by applicable law.

The availability and scope of particular rights may depend on the applicable law, the nature of the information and the relevant processing activity.

22. HOW TO EXERCISE PRIVACY RIGHTS

To submit a privacy-related request, contact:

Grievance/Privacy Contact: Sudhanshu Rajvanshi
Email: info@grtraditionals.com
Phone: 9310630050

Please include sufficient information for us to identify:

  • the person making the request;

  • the relevant account or transaction, where applicable;

  • the nature of the request; and

  • any information reasonably required to process the request.

We may take reasonable steps to verify the identity or authority of the person making a request before disclosing, correcting or deleting information.

23. CHILDREN'S INFORMATION

Our Website is not intentionally designed or directed primarily toward children.

We do not knowingly seek to collect personal information from children for purposes unrelated to providing the requested service.

If we become aware that personal information has been provided in circumstances where collection is prohibited or requires specific handling under applicable law, we may take appropriate steps, including deletion or restriction of the information where legally required.

Parents or lawful guardians who believe that a child has provided personal information to us may contact us.

24. INTERNATIONAL DATA PROCESSING

GR Traditionals operates from India but may use third-party technology, payment, analytics, advertising, communications and infrastructure providers whose systems or personnel may be located outside India.

Accordingly, personal information may potentially be processed or stored in jurisdictions outside India.

Where applicable, such processing will be subject to:

  • applicable law;

  • contractual safeguards;

  • security measures; and

  • requirements applicable to the relevant service provider.

25. THIRD-PARTY WEBSITES

Our Website may contain links or integrations to third-party websites, applications or services.

Examples may include:

  • social-media platforms;

  • payment providers;

  • advertising platforms; and

  • other third-party services.

GR Traditionals does not control the privacy practices of independent third parties.

Customers should review the applicable third-party privacy policies before providing information directly to those third parties.

26. SOCIAL MEDIA

If you interact with GR Traditionals through:

  • Instagram;

  • Facebook;

  • WhatsApp;

  • or other social-media platforms,

information may also be processed by those platforms according to their respective policies.

Public comments, reviews, messages or other information posted publicly may be visible to other users.

Customers should avoid publishing confidential personal information publicly.

27. WHATSAPP COMMUNICATIONS

Where customers contact us through WhatsApp or receive permitted communications through WhatsApp Business, information contained in those communications may be processed for:

  • customer support;

  • order communication;

  • transaction-related communication;

  • marketing where permitted;

  • complaint handling; and

  • other purposes described in this Privacy Policy.

WhatsApp may independently process information according to its own terms and privacy practices.

28. EMAIL COMMUNICATIONS

We may use email service providers such as Mailchimp to send communications.

Marketing emails may contain technologies that help us determine whether an email was delivered, opened or interacted with, where permitted by applicable law and the relevant technology.

Customers may unsubscribe from promotional emails using the applicable unsubscribe mechanism.

29. GOOGLE AND META TECHNOLOGIES

GR Traditionals may use Google and Meta technologies for analytics, advertising, remarketing and measurement.

Such technologies may involve information being transmitted to or processed by those providers.

The specific information collected may depend on:

  • the particular technology;

  • browser settings;

  • device settings;

  • consent settings;

  • advertising settings; and

  • platform configuration.

30. SHOPIFY

Our online store is operated using Shopify.

Shopify may process information as part of providing the e-commerce infrastructure used to operate the Website.

This may include information relating to:

  • browsing;

  • shopping-cart activity;

  • checkout;

  • orders;

  • accounts;

  • Website functionality;

  • security; and

  • technical operation.

Shopify's processing is subject to its own applicable terms and privacy framework.

31. CLOUDflare AND WEBSITE SECURITY

We may use Cloudflare and similar infrastructure/security technologies to help:

  • protect the Website;

  • detect malicious traffic;

  • improve Website performance;

  • mitigate attacks;

  • maintain availability; and

  • improve security.

Technical information such as IP addresses and browser/device information may be processed for these purposes.

32. FRAUD PREVENTION AND ABUSE DETECTION

We may process information to identify and investigate:

  • fraudulent orders;

  • payment fraud;

  • suspicious account activity;

  • abuse of promotions;

  • fraudulent refund requests;

  • repeated abusive claims;

  • suspicious return activity; and

  • other unlawful or abusive behaviour.

This may involve analysing transaction, account, technical, communication and order-related information.

Where permitted by law, we may refuse, restrict or investigate transactions that reasonably appear fraudulent or unlawful.

33. LEGAL RECORDS

Certain information may be retained even after account closure or cessation of a customer relationship where reasonably necessary for:

  • tax;

  • accounting;

  • regulatory;

  • legal;

  • fraud-prevention;

  • dispute-resolution; or

  • other lawful purposes.

A request for deletion does not necessarily require deletion of information that GR Traditionals is legally required or permitted to retain.

34. DATA BREACHES AND SECURITY INCIDENTS

If GR Traditionals becomes aware of a personal-data breach requiring action or notification under applicable law, we may take appropriate steps including:

  • investigation;

  • containment;

  • remediation;

  • notification to relevant authorities where required;

  • notification to affected individuals where required; and

  • implementation of corrective measures.

35. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically to reflect changes in:

  • our business;

  • Website functionality;

  • technology;

  • service providers;

  • applicable law;

  • regulatory requirements; or

  • data-processing practices.

The updated version will be published on the Website with a revised “Last Updated” date.

Where applicable law requires additional notice or consent for material changes, we will take the steps required by law.

36. GRIEVANCE REDRESSAL

For privacy-related complaints, requests or grievances, contact:

Grievance Officer: Sudhanshu Rajvanshi
Email: info@grtraditionals.com
Phone: 9310630050
Customer Support Hours: 12:00 PM to 9:00 PM

Address:
Shop No. 1, S-11, A-Block, Shalimar Garden Ext-2, Sahibabad, Lakshay Home, 201005, Ghaziabad, Uttar Pradesh, India.

We will address complaints in accordance with applicable law.

37. GOVERNING LAW

This Privacy Policy shall be governed by applicable laws of India.

Nothing in this Privacy Policy is intended to limit any right available to an individual under mandatory applicable law.

38. CONTACT US

For questions, requests or concerns relating to this Privacy Policy:

GR Traditionals
Proprietorship
Shop No. 1, S-11, A-Block, Shalimar Garden Ext-2, Sahibabad, Lakshay Home, 201005, Ghaziabad, Uttar Pradesh, India

Email: info@grtraditionals.com
Phone/WhatsApp: 9310630050
Customer Support: 12:00 PM – 9:00 PM

Grievance Officer: Sudhanshu Rajvanshi
Grievance Email: info@grtraditionals.com